01Cyber-risk SaaSInsurance2026
Launching an AI risk product into a market with no shared view of the risk
11 meeting requests in launch week
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The product, the pitch, and the brand, telling one story.
Product marketing grounded in buyer psychology. I research how buyers think, then carry it through launches, sales enablement, and brand.
Spearheaded an account-based programme: £2.24m net-new pipeline, +82% year on year.3.5× growth in marketing-attributed revenue in edtech.
02EdtechSchools2023
Repositioning a work experience programme around what schools actually buy
Became the best-performing programme
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03Cyber-risk SaaSSales enablement2025–26
Turning 83 scattered sales assets into one approved library
One approved sales library
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+Side projectAI2026
Measuring what LLMs say about a brand, not just whether they mention it
Built Konote and ran a 1,000-prompt study on HubSpot
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Product marketing leader with a decade of B2B experience, at my best as a first or foundational hire. I tie the product to a brand narrative, then carry it through positioning, launches, and sales enablement, grounded in buyer research and measured in revenue.